Nexus Consulting Group, a successful marketing agency led by CEO Puan Adeline Ibrahim, was winning major clients and expanding rapidly. However, their internal operations couldn't keep up. Their part-time bookkeeper was overwhelmed, and the founders found themselves spending valuable hours on administrative tasks like approving payments and trying to make sense of complex financial reports. They desperately needed strategic financial guidance to plan their next phase of growth but couldn't justify the prohibitive cost of hiring a full-time, experienced Financial Controller or CFO. They were at a critical crossroads: build an expensive internal team or find a smarter, more flexible way to manage their finances.