Clarity Advisory Plt., a boutique consulting firm led by its founder Ms. Lim, was excellent at delivering value to their clients. However, their internal financial management was a source of constant uncertainty. They struggled to understand which projects were truly profitable after accounting for staff hours and associated costs.

Their income was project-based and irregular, making cash flow forecasting difficult. Ms. Lim, an expert in her own field, found herself spending too much time trying to piece together financial information from outdated spreadsheets, unable to get a clear, consolidated view needed to make confident decisions about hiring new consultants or investing in business development.