Urban Living & Co. was a successful home and lifestyle brand with three physical stores and a booming online presence on Shopee and their own website. However, their success created a massive administrative challenge for their Operations Director, Mr. Jason Chen.

At the end of each month, his team would spend days manually reconciling sales data from the different platforms. Inventory tracking was a constant headache, leading to frequent stockouts of popular items and overstocking of others. They were busy and profitable, but they had no clear, real-time picture of which sales channels or product categories were truly driving their success. They were drowning in data but starved of actionable insights.